Beating the Average

How few experts can beat or transform any company

· 4 minutes read

Hi, I am Max and I live by the mantra Beating the Averages. For many years now, I researched lots of technologies, used them to build digital products and coached teams to innovate faster than their competition.

Wanna know what I am talking about?


A few experts with advanced technology at their fingertips leveraging LEAN principles can beat even big established players. The trick is to ruthlessly focus on building the right thing and building the thing right.

Experts that consistently beat averages are beating teams that are average. Raw luck aside, successful serial entreneurs are beating their average peers. Developers pulling of technological stunts in a row and transforming companies on the way are beating other average teams.

In many cases, there is also the philosophy of "winner takes it all" at work, a surprisingly effective lever for outperforming competitors when you play it right: actual execution matters.

Having a business idea/vision is one thing, the execution of that idea is what makes or breaks a company. All these "implementation details" add up. The best idea in the world will fail if execution is crappy. On the other hand: mediocre ideas can be hugely successful when cleverly executed.

If you try to do the same things that others already do, with the same processes and technologies many people already use, the best that you can hope for is to become nearly as good as your average competitor.

You must change some variables here (introducing calculated risks) to eventually leapfrog into success. Or you will get beaten by competitors that do, sooner or later.

Software is eating the world

Every company nowadays is a technology company, whether they like it or not. You can accept it and turn it into your advantage, or treat IT as a cost center like in the past decades, and, eventually, go bankrupt.

Companies directly depend on data and software today. Your core systems define hard boundaries on what your business can do, how fast you can adapt or how well you can scale in different directions. How do you know what your customers desire tomorrow? Software. How do you perform purchases and all the bookkeeping? Software. How to you acquire new customers today? Online. The list goes on and on...

Just adding more scale to IT operations (people, systems) will slow any company down and increase expenses. The behemoth will just get harder to move at all. Just a few rapid market changes (like our 2020 pandemic) might kill your company out of the blue when you are unable to adapt to changes fast.

Building on top of MVP-grade frictionware does prevent rapid progress after a few development cycles and slows any company down, too. If your hacked-together startup product just passed the finishing line for the first round of investing, expectation is now to scale and capture market percentages, speed and scale is everything. What does prohibit scale and development speed? Crappy code and nonexistant architecture. Congratz, you just validated a business idea but competitors with better technology will outpace you faster than you can say "brand building!".

My Pitch

I can show you how to sprint faster, in the right direction, by leveraging the right technology and LEAN principles. But even alone, I posess the hard skills to craft digital products on my own (and for you): fullstack software development, operations, growth hacking, automatization, SRE & Devops.

Just recitating the principles of LEAN software development here will be useless, though. You actually need a sensei (like me) to guide you forward, or you will end up like with the SCRUMFALL, doing officially signed "agile" rituals and some "best practices", but still crawling along slowly.

Transforming an established business to become future-proof is painful and requires experience, not just some theories and workshops. Feelings might get hurt, culture might need to change, currently well-running technology might get replaced.

The question is yours: do you want to beat the averages?